|Title||New Approaches to Organizing Women and Young Workers|
|Year of Publication||2010|
|Authors||Firestein, N., King, D., and Quan, K.|
|Institution||Labor Project for Working Families, Cornell ILR Labor Programs, and the UC Berkeley Labor Center|
|Keywords||family, gender, labor movement, organizing, social media, unionization, women|
[Excerpt] Perhaps the most significant demographic change in the workforce in the past 50 years is the presence of women, who very soon will outnumber men among those who work outside the home. Another significant demographic change in the workforce is the presence of young workers. Over 70 percent of those ages 16-34 are part of the civilian labor force, but only 8.2 percent of them belong to unions. The future of the labor movement depends upon fresh approaches to organizing, and some of the most exciting and innovative strategies and tools are being developed by young organizers using new technology and social media. We interviewed 23 young organizers to understand how they use social media to organize, and whether they have focused on work and family issues in these efforts.