|Title||Joining UNISON: Does The Reform Of A Union Organizing Strategy Change How Members Perceive Their Recruitment?|
|Publication Type||Journal Article|
|Year of Publication||2015|
|Authors||Waddington, Jeremy, and Kerr, Allan|
|Journal||Industrial Relations Journal|
|Pagination||187 - 207|
|Keywords||organizing, union organizing, UNISON|
Drawing on survey evidence collected between 2001 and 2012, this article examines whether changes in the organizing approach of UNISON were reflected in changes in the routes of entry of new members into the union. The article shows that shifts in UNISON policy were marginal to the pattern of entry into the union. The implications of these findings for the concept and implementation of organizing are subsequently reviewed.